Using Drones for Hotel Photography

Monday, November 13th, 2017

Unless you’ve been hiding away from the media for the past five years, you’ll have no doubt heard all the fuss about the proliferation of camera drones, and their availability to the general public. It’s one of those technological advances that has probably got a bit ahead of itself and has certainly caught many regulatory… Read more »

Why Video is a Powerful Sales Tool for Hotels

Sunday, October 15th, 2017

In 2019, video will account for 80% of all internet traffic. What does this mean for the hotel industry? It means that if you aren’t harnessing the story-telling power of cinema, you are missing out on a tremendous opportunity to reach potential guests. Still images are an imperative piece of the traditional marketing puzzle, but nothing… Read more »

The Importance of Photography Within the Hospitality Marketing Mix

Friday, September 15th, 2017

The world is saturated with images. Every website, advertisement, and Instagram post comes with a picture. In marketing, photography can make or break your campaign, especially on your most vital branding tool, your website. In the business of hotel photography, poor quality photos that fail to express the property or the brand do nothing for… Read more »

The value of hiring a professional hotel and resort photographer

Monday, August 14th, 2017

In this blog, we provide a lot of tips and techniques that can help you create your own hotel photography and we do that with two reasons in mind. The first is that we know that running a hotel can be difficult, and it’s certainly expensive. Getting your own photography done is one way of… Read more »

Is there a compelling reason to use photos taken on mobile phones?

Monday, June 5th, 2017

There are now more people than ever taking photos with smartphones, but the quality of those photos is dividing the photographic world with many saying they’re just not up to standard and shouldn’t be used for professional work. Others, however, see the framing and ability to have a camera right there when needed as a… Read more »

Making Your Hotel Images Work for your Website

Monday, May 8th, 2017

Whether you take your photos yourself or have them shot by a professional, you’ll end up with some images that you’ll want to showcase on your website. Your website is potentially the first thing customers will see, so it’s important the photos of your hotel show off your premises and services and entice people to… Read more »

Why your photography doesn’t have to focus on your hotel

Saturday, February 18th, 2017

There’s probably a very obvious reason why people come to your hotel. It could be the scenery, the incredible beaches or its access to airports and ferry ports. Whatever it is, it’s worthwhile finding out what those reasons are and creating a story to highlight them on your website. Even though we talk a lot… Read more »

Using Natural Light to Liven Your Hotel Photography For Free

Wednesday, July 27th, 2016

You’ve made the decision to have a go at creating your brochure, website or publicity photographs, and you want to make the best of it, and so you get a kit list together. Now, if you’ve watched professional photographers do their thing, you’ll have noticed that they tend to turn up with a van full… Read more »

Making the Most of the Summer “Golden Hour”

Tuesday, July 19th, 2016

Late summer is truly the season of the “golden hour,” when buildings and exteriors are bathed in a warm pre-dusk glow. With outdoor photography, it’s generally harder to use artificial lighting to illuminate your subject matter, making you more or less reliant on natural light. With evenings lasting well past 8pm, now is the perfect… Read more »

Three Simple Tips for Perfect Hotel Bedroom Photography Today

Thursday, June 30th, 2016

Very often we get asked to look at photos that friends and family in the hotel trade have taken in an effort to get images for their website and brochures. There’s nothing wrong with going it alone if you’re a small hotel, the cost of professional photography can be expensive, so it’s no wonder that… Read more »