How powerful is hotel photography and video?

Wednesday, October 16th, 2013

High quality Hotel Photography, Video & Virtual tours are seen by some as an extra or non essential expense – surely a few photos & video won’t make much difference to whether people book rooms or not? We ran the numbers from some influential research; you may be surprised at the results:

How to Go Beyond Selling Rooms

Wednesday, May 22nd, 2013

It has become common practice for leading hotels to showcase their property using digital photographs, virtual tours and videos; after all it’s these visual images that help sell rooms online. But how can you go beyond just selling rooms, to selling a proposition; to increasing and retaining brand loyalty and further improving the appearance and… Read more »

Preparation for a Hotel Video Production

Thursday, February 28th, 2013

Preparation for a Hotel Video Production Here are some general preparation notes that most clients find very helpful when planning for the video shoot: 1) Guest Rooms – We usually film these at first thing in the morning or at sunset. The light is usually too harsh at other times of the day. We would… Read more »

How to take site lookers to room bookers

Friday, December 21st, 2012

How to take site lookers to room bookers. I was surprised to recently learn that hotels in China are seeing a decline in occupancy rates. While I was aware that the Chinese market had been slowing down, I hadn’t considered the affect this was having on hotel bookings. What’s caused this decline however is not… Read more »

How to prepare for a Photo-shoot at your hotel

Friday, September 28th, 2012

The following points are focused towards architectural photography and can help with preparing for a photo shoot. We recommend the following: 1) Guest Rooms – Usually best photographed with natural light and some fill flash bounced from an umbrella or two. Ensure bed sheets, pillows & bed skirts are crisply ironed & tightly tucked. If you wish to add… Read more »

Happy New Year!

Thursday, January 5th, 2012

We’ve been busy creating our new website so that we can start 2012 with an updated image and a new way to showcase some of our great work and clients. We aim to update this blog section with little snippets on what’s happening within the Industry, location stories and anything interesting that takes our fancy,… Read more »