Is hotel drone videography the way forward?

Tuesday, April 17th, 2018

Drones, drones, drones. They’re everywhere, and the tech world seems intent on shoving new, smaller, faster, higher quality and ultimately more annoying types down our throat every few months. There are drones with HD cameras, ones that can return to base when the battery is getting low, and others that will follow you around like… Read more »

How to make your hotel photography shareable

Saturday, November 25th, 2017

There’s a lot of content being shared online at the moment, but by far the easiest and most popular thing to share are photos. It seems everyone likes a good photo, and they especially love to share photos of things they’ve done or places they’ve been. At this time of year, as people are getting… Read more »

Why It’s Critical to Prepare Accordingly for a Hotel Photo Shoot

Wednesday, November 15th, 2017

Believe with your eyes, not with your ears, as the saying goes. This couldn’t be truer when it comes to hotel marketing, and photos are, in many cases, the deciding factor for travelers researching and booking hotel accommodations. This explains why photography and video is particularly imperative and a top priority for hoteliers worldwide. That sole… Read more »

Using Drones for Hotel Photography

Monday, November 13th, 2017

Unless you’ve been hiding away from the media for the past five years, you’ll have no doubt heard all the fuss about the proliferation of camera drones, and their availability to the general public. It’s one of those technological advances that has probably got a bit ahead of itself and has certainly caught many regulatory… Read more »

Why Video is a Powerful Sales Tool for Hotels

Sunday, October 15th, 2017

In 2019, video will account for 80% of all internet traffic. What does this mean for the hotel industry? It means that if you aren’t harnessing the story-telling power of cinema, you are missing out on a tremendous opportunity to reach potential guests. Still images are an imperative piece of the traditional marketing puzzle, but nothing… Read more »

The Importance of Photography Within the Hospitality Marketing Mix

Friday, September 15th, 2017

The world is saturated with images. Every website, advertisement, and Instagram post comes with a picture. In marketing, photography can make or break your campaign, especially on your most vital branding tool, your website. In the business of hotel photography, poor quality photos that fail to express the property or the brand do nothing for… Read more »

The value of hiring a professional hotel and resort photographer

Monday, August 14th, 2017

In this blog, we provide a lot of tips and techniques that can help you create your own hotel photography and we do that with two reasons in mind. The first is that we know that running a hotel can be difficult, and it’s certainly expensive. Getting your own photography done is one way of… Read more »

Is there a compelling reason to use photos taken on mobile phones?

Monday, June 5th, 2017

There are now more people than ever taking photos with smartphones, but the quality of those photos is dividing the photographic world with many saying they’re just not up to standard and shouldn’t be used for professional work. Others, however, see the framing and ability to have a camera right there when needed as a… Read more »

Making Your Hotel Images Work for your Website

Monday, May 8th, 2017

Whether you take your photos yourself or have them shot by a professional, you’ll end up with some images that you’ll want to showcase on your website. Your website is potentially the first thing customers will see, so it’s important the photos of your hotel show off your premises and services and entice people to… Read more »