Virtual tours; also known as “VRs”, “Matterport” or “360 degree” images enable the guest to step into the hotel in a virtual reality experience. Using the mouse, or headset, the guest can pan around the image, 360 x 360 degrees.

Keeping the client on the hotel web site for longer (site stickiness) is the goal, as it increases the chances of making the booking. If the Virtual tours are high quality, well lit and composed images, then the guest will see how great the rooms look, and want to book, or even upgrade to a higher category room.

In the past, Wedding planners had to fly to a hotel to view the ballrooms, meeting space and guest rooms. Today, they can view all the these rooms from the comfort of their computer, via virtual tours. It saves, time, money, and increases the chances of landing the group bookings.

There are 9 photographs which make up one virtual tour. PhotoWeb will shoot these 9 images as they would any one still image, with care and attention to lighting and detail. They then edit each image individually by hand, rather than HDR. Multiple layers are carefully dodged and burned to achieve the perfect result, with detail from shadow through to highlight. The final stage of the process is the stitching, followed by upload to the PhotoWeb hosted HTML5 and mobile compatible viewer. The client is then provided with the viewer and individual image links that exactly match their own web site. We encourage the hotel sales team to advertise their virtual tour via the brand web site, or when presenting the hotel on laptops, or even “On hold, messages”. The individual image links should be added to word docs and emails, as examples of what is being discussed.

Virtual tours are exciting, and a fantastic sales tool.

For additional information, or quotation, please email

Top 15 Virtual Tours

Raffles Hotels & Resorts

Swissôtel Hotels

GHM Hotels & Resorts

Oberoi Hotels, Resorts, and Cruisers

Taj Hotels, Resorts & Palaces, Worldwide

Vivanta by Taj Hotels, Resorts & Palaces, Worldwide

Millennium & Copthorne Hotels & Resorts, Worldwide

Park Plaza, art'otel & Park Inn by Radisson

Trident Hotels of India