In 2011, the Hilton eCommerce team began recommending PhotoWeb to their managed properties. Each hotel works closely with an eCommerce Manager in the pursuit of increased business. One of the first recommendations is to improve and update their imagery, both photographic and video…
Working closely with the eCommerce Manager, and the hotel Sales & Marketing team, PhotoWeb schedules the shoots and allocates a senior photographer. The requirement is the highest quality work, and the number of shots is often well over 50 per hotel. A typical Hilton shoot is 4 or 5 days, and sometimes over a week. Preparation of the rooms is key and every detail of the shot is scrutinized in “Capture One” whilst tethered to the camera. The client very much appreciates being able to view the images on a laptop as they are being taken. This way they can choose their favorites and also spot details in the shot that need extra attention. It is this level of care and professionalism that separates PhotoWeb from their competition. The number of repeat shoots is very high, where the client calls PhotoWeb back to continually update their gallery. PhotoWeb also enjoys lots of recommendations to sister hotels where the Director of Sales, or General Manager has recommended PhotoWeb to a colleague.
“I must mention that Stefan was absolutely superb to work with….a real professional who was very dedicated to getting every shot just right. We couldn’t be more pleased with the outcome. I have expressed our satisfaction to Hilton e-Commerce also.”
Dermot Collins, Director of Sales & Marketing, Hilton Saint John
Hilton is very aware of the growing demand for quality video on their brand sites, and has been actively recommending that their hotels contract PhotoWeb for a video. By 2019, Video will account for 80% of all internet traffic.
The Hilton Hawaii Waikoloa Village is one such hotel that wanted to showcase both their property and the destination. As well as the full hotel and resort video, PhotoWeb produced “Chapter Videos” which are smaller segments focussing on one aspect of the hotel such as “Food & Beverage” or “Meetings & Events”. In the case of the Hilton Waikoloa, this included Chapter videos of the following:
- Beaches & Coastline
- Star Gazing
- Waikoloa Pools
Chapter Videos can be viewed at the following link:
“We were thrilled to work with
Easy to work with,
non-intrusive and always striving for the best results.”
Sales & Marketing, Hilton Paris Opera
PhotoWeb continues to deliver high quality photography and video to Hilton hotels across the globe. As the word spreads about the benefits of improved images and video across their brand sites, and OTA’s, then the demand for PhotoWeb’s services significantly increases year on year, and across all continents.
Hilton sub brands such as Home2 Suites, Embassy Suites, Hampton by Hilton and Homewood Suites have been actively promoting PhotoWeb in 2016 and the start of 2017. New brand photography guidelines have been sent to the hotels by the brand managers and these include information on what areas to photograph, what to include, what angles, and which company they recommend to capture these images. PhotoWeb is the first vendor on the list and offers the most attractive packages.
“PhotoWeb produced truly impressive video content that we continue to use across our digital channels. Working with them was a pleasure”
Casey Anderson, Digital Marketing Manager. Hilton Waikoloa Village
“It’s been a pleasure working with you. Many thanks for providing our resorts with such beautiful images. Looking forward to growing our partnership”
Andra Dan, Public Relations Manager, Arizona & New Mexico Hilton Resorts
“We were thrilled to work with PhotoWeb. Easy to work with, non intrusive, and always striving for the best results”
Pauline Bresson, Sales & Marketing, Hilton Paris Opera
In 2009, as part of the most ambitious global photographic assignment ever undertaken within the hotel industry, PhotoWeb was commissioned by IHG (InterContinental Hotels Group) to photograph 3,500 of its hotels across the Americas…
After reviewing RFPs from 24 international photography vendors, and having providers visit Atlanta to provide in-person proposals, PhotoWeb was unanimously selected by the IHG board.
With hotel research and booking now done almost entirely on the web, the impetus for this unprecedented investment came from research carried out by IHG which showed that high quality photography had a strong positive impact on booking levels.
“Our research has shown that professional, high quality images improve our brand perception and online sales, especially if the images are consistent across all of the properties” said Steve Sickel, IHG Senior Vice President of Distribution and Relationship Marketing. “People expect to be able to make informed comparisons and decisions online, so the most important thing for our potential guests is to be able to see accurate, realistic and high quality photographs of our rooms and facilities, including virtual tours.”
The multi-million dollar contract created a bank of over 100,000 still images and virtual tours. At the conclusion of the 2009 – 2011 brand wide photography project, IHG selected PhotoWeb as their Exclusive Negotiated Vendor for Photography and Video, to ensure both quality and consistency across all brands and regions moving forward.
In 2013 PhotoWeb undertook a new IHG brand project, photographing the top 1,000 performing “All Star” hotels worldwide. By focusing on top performing hotels, IHG maximized their investment in new photography with this project.
Then in early 2016 IHG unveiled a new project – to provide all Crowne Plaza hotels worldwide with new meeting room photography and detailed graphic layouts. To complete this work, PhotoWeb sent its photographers into all 400+ Crowne Plaza hotels in 51 countries, photographing and laser measuring all meeting rooms and event spaces.
The latest IHG photography project is focused on photographing all hotels in China. From June 2016 to December 2017, PhotoWeb photographers are visiting all 300+ IHG hotels in China, ensuring that their photography meets brand standards, is up to date, and provides views of every public space and guest room type.
“The entire PhotoWeb team is top notch! Their attention to detail, collaborative approach and amazing work ethic are second to none. If anyone needs a global partner for architecture, hotel and lifestyle photography work – PhotoWeb is your team!”
Dana Xavier Dojnik
Director, Hotel Content, IHG – InterContinental Hotels Group, Atlanta
“Thank for such hard work. The quality of your photography work has certainly contributed immensely to our digital marketing strategy. We are delighted to have chosen to work with you.”
Director of Sales & Marketing Intercontinental Hotel Nairobi
PhotoWeb’s strong partnership with IHG continues to grow, as teams on both sides work closely to together. Regular visits by PhotoWeb to IHG’s offices in Atlanta, and by IHG’s team to PhotoWeb’s headquarters in Colorado allow for a seamless relationship, with the continuing focus on providing IHG’s hotels with the highest quality dynamic content.
IHG is one of the world’s largest hotel groups, with 742,000 guest rooms in over 5,000 hotels across nearly 100 countries: InterContinental Hotels & Resorts, Hualuxe, Kimpton Hotels & Resorts, Hotel Indigo, Crowne Plaza Hotels & Resorts, Even Hotels, Holiday Inn Hotels and Resorts, Holiday Inn Express, Staybridge Suites and Candlewood Suites.
In 2015, Wyndham Hotel Group selected PhotoWeb to complete the largest brand-wide hotel imagery project to date – photography of all 5,200+ properties in the Americas. In conjunction with the project contract, Wyndham also chose to assign PhotoWeb the position of Exclusive Required Photography Vendor.…
According to Project Director David Firestone, Wyndham’s focus is on both improving the quality of photography, and ensuring that it is comprehensive. “Wyndham’s goal is to provide high quality, high resolution photography of every room type and public space across all brands. And with the North American hotels strongly preferring shoots in warm weather (for the best exterior shots), the Wyndham project is busiest during the summer, when we are shooting 450 hotels per month.”
With all images being XMP coded by PhotoWeb, the files automatically appear on each property’s brand site photo page, and are also categorized to appear in appropriate places throughout the site – in areas centered on meetings, guest rooms, or leisure spaces.
PhotoWeb’s close relationship with Wyndham continues to grow. Starting in 2017 a new Wyndham project, focused on the updates in the Super 8 brand, will begin. “Nothing is more important that ensuring that our clients’ photography is of the highest quality, and shows off their offerings in the best light” said Project Director David Firestone. “And inline with Wyndhams photo guidelines, we do not prop shots, or use models. People want to see their guest room just as it will look when they arrive. We are keeping it real.”
Wyndham Hotel Group is composed of nearly 7,400 hotels under 15 brands spanning 66 countries in six continents, competing in brand markets ranging from economy to upscale. Wyndham Worldwide is headquartered in Parsippany, New Jersey and has more than 40,000 employees around the world.
Our pictures look AMAZING! The proofs were sent this morning which were distributed throughout our management company and everyone is raving about how great it looks! THANK YOU!!!!
General Manager at Wingate Sidney MT
Whilst PhotoWeb has been photographing Hyatt hotels via Management companies for many years, we were officially announced as one of only two preferred partners in 2017. This is particularly exciting for us as we see Hyatt as an excellent brand with worldwide locations close to our team of photographers and videographers. We can help them increase their online sales through high quality imagery and video.
“Our photographer was exceptionally professional and went the extra mile in order to capture great shots; thankfully he was not afraid of heights! They listened to our vision and captured exactly what we needed.”
Lynn Falbo, CHDM, Market Director of Sales & Marketing, Chicago Downtown Sales Team, Hyatt Place Chicago Riverfront
White Lodging is the fastest-growing hotel ownership, development and management company in America. Original partnerships, such as the one with Marriott International, continue to thrive, and new ones have blossomed with Hyatt Global, Hilton Worldwide, InterContinental Hotel Group, and Preferred Hotels.…
To date, White Lodging is the largest manager of the Residence Inn, Courtyard by Marriott and Hilton Garden Inn brands in the United States.
- Hotel Operation Services
- Support Services
- Real Estate Investment & Development
- Organizational Resources for Hotel Property Management
PhotoWeb became the only approved photography and video vendor for White Lodging in 2008 and has since photographed over 10,000 images and completed 500 shoots. Every year, PhotoWeb attends the White Lodging business conference in Indianapolis, Austin, TX or the head office city of Merrillville, IN where they spend time with the General Managers and Directors of Sale discussing upcoming projects and scheduling shoots.
“Working with the team at PhotoWeb has always been a great experience! Their professionalism, quality of the photos and personalized service is what make them an industry leader!”
Bryan Lucas Dual General Manager
Residence Inn/Springhill Suites by Marriott Chicago Downtown River North
PhotoWeb values the opportunity to work with one of the country’s top hotel development companies.
“We lucked out with Photoweb. It’s one thing to have the quality (they do), the professionalism (always) and flexibility to work around our timelines/deadlines and budgets (impressive); but Photoweb handles our working relationship with true sincerity and genuine care. They have become an integral part of our marketing efforts over the past 5 years and consider the entire team a true extension of ours.”
Carolyn Hosna, Corporate Senior Director of Digital Marketing
Our photographer was exceptionally professional and went the extra mile in order to capture great shots; thankfully he was not afraid of heights! They listened to our vision and captured exactly what we needed”.
Lynn Falbo, CHDM, Market Director of Sales & Marketing, Chicago Downtown Sales Team, Aloft | Hyatt Place | Fairfield Inn | Springhill Suites | Residence Inn
“Photoweb works as a true extension of my team.”
Michael J. Bennett, Corporate Director of E-Commerce, White Lodging Services