How to make your hotel photography shareable
There’s a lot of content being shared online at the moment, but by far the easiest and most popular thing to share are photos.
It seems everyone likes a good photo, and they especially love to share photos of things they’ve done or places they’ve been.
At this time of year, as people are getting ready for Christmas, many of them are also considering places to go, and if they can see photos, they’re more likely to share them.
I’ve noticed recently that a lot of hotels and resorts are sharing their 2018 holiday offers, and including lots of photos with them, too.
Friends are then sharing them with their friends. Usually with a caption such as “shall we go here next year.”
So how do you do that?
The concept is incredibly simple, and here’s a step-by-step guide to doing it.
1) Take some photos of your resort, but also photos of people enjoying themselves. You need 3-5 photos, and make sure you have permission from people in the photos.
The key is to show events, the water slide, people on the golf course, things like that. Get photos of people doing things at your resort and enjoying themselves there.
2) Use Facebook. Create a Facebook page and regularly update it. But, to make a shareable post, upload your images (those 3-5 you got in step one) and put a simple comment such as “It’s never too early to book for 2018, share with your friends to cheer them up!”
Your post will have all of your images so people can see how great your resort is, but you’re also inviting people to share the news, and many will.
3) Respond to comments. It’s likely that people will then ask you questions, so answer them. Be there for them and answer as soon as you can so that people know you’re responsive to them.
And that’s essentially it.
There are no big secrets to promoting yourself online, you just need great photos and something that people want, but remember, it’s not just “fire and forget,” you need to engage with people and make the most of your presence.