The Basics – The Best Lens for Outdoor Use in Bright Sunlight

Shooting outdoors in bright sunlight can be a challenge for many photographers. Some of the things that could go wrong include having images that have high contrast, blown out highlights, shadows, lens flare and colours that might even look overly saturated. If you’re shooting portraits they can also lead to the ‘squint factor’ when the… Read more »

The best lenses to use for darker rooms

Your hotel is more than just its exterior. Of course, you want the outside to look absolutely fantastic, but a lot goes on inside and if you can capture key moments here, you can give your potential customers an insight into what to expect. For example, many hotels have excellent restaurant and dining facilities so… Read more »

Do You Make the Most of Facebook Promotion?

There’s no doubt that social media has exploded in recent years with more people than ever going on-line. However many businesses take a cautious approach to using sites like Twitter or Facebook to promote themselves, when really they should jump in with both feet. If you run a hotel then there are a vast number… Read more »

What sort of camera do you need?

About a decade ago I was in the Scottish Highlands with a good friend of mine who happened to be a professional photographer. I had a really cheap SLR camera as I’d only just started out. He had a camera that cost many thousands of pounds. Obviously not digital, but still, very, very complex. We… Read more »

Why You Should Shoot in RAW Format

If you have a digital SLR from any of the top vendors then there’s a very good chance it will allow you to save all your images in a format called “RAW”. You may have looked at this and wondered what it was and why you’d bother to use it. In fact, many cameras are… Read more »

Take a Photo of Someone Else’s Hotel…

A question came up at a networking event recently that got me thinking about how hoteliers could get started taking their own hotel photographs. A guy came up to me and asked how to start. He’d been taking photos of his own hotel and they just didn’t match the quality of his rivals. It was… Read more »

Taking Great Christmas Light Pictures

I think I’ve said in the past that I’m not the professional photographer on the team, I’m just the enthusiastic amateur and blogger. All of our photographers are out in exotic locations taking awesome shots of hotels. In the warm. While I’m in a cold office in damp England. At least I have chocolate. So… Read more »

Converting to Black and White – How?

There’s no doubt that black and white photography can look stunning when used in the right place. In a low-key brochure where mood and setting is needed or on a minimal website that’s used to portray elegance and style, they really can help. However, there are many ways of achieving the result when you’re starting… Read more »

5 Essential Ways Hoteliers should be promoting their business

Survey after survey investigating the penetration of types of social posts has shown that images beat other post formats hands down. A good photo will travel the web far quicker than any other type of post and it’s even better if it’s relevant to the page or person that’s posting it. It’s true that a… Read more »