Why It’s Critical to Prepare Accordingly for a Hotel Photo Shoot

Believe with your eyes, not with your ears, as the saying goes. This couldn’t be truer when it comes to hotel marketing, and photos are, in many cases, the deciding factor for travelers researching and booking hotel accommodations. This explains why photography and video is particularly imperative and a top priority for hoteliers worldwide. That sole… Read more »

Why Video is a Powerful Sales Tool for Hotels

In 2019, video will account for 80% of all internet traffic. What does this mean for the hotel industry? It means that if you aren’t harnessing the story-telling power of cinema, you are missing out on a tremendous opportunity to reach potential guests. Still images are an imperative piece of the traditional marketing puzzle, but nothing… Read more »

The Importance of Photography Within the Hospitality Marketing Mix

The world is saturated with images. Every website, advertisement, and Instagram post comes with a picture. In marketing, photography can make or break your campaign, especially on your most vital branding tool, your website. In the business of hotel photography, poor quality photos that fail to express the property or the brand do nothing for… Read more »

Making Your Hotel Images Work for your Website

Whether you take your photos yourself or have them shot by a professional, you’ll end up with some images that you’ll want to showcase on your website. Your website is potentially the first thing customers will see, so it’s important the photos of your hotel show off your premises and services and entice people to… Read more »

Happy New Year!

We’ve been busy creating our new website so that we can start 2012 with an updated image and a new way to showcase some of our great work and clients. We aim to update this blog section with little snippets on what’s happening within the Industry, location stories and anything interesting that takes our fancy,… Read more »

The largest ever photo assignment for the world’s largest hotel group

As part of the most ambitious global photographic assignment ever undertaken within the hotel industry, international photography company PhotoWeb has been commissioned by IHG (InterContinental Hotels Group) to photograph 3,500 of its hotels across the Americas. The multi-million dollar contract will create a bank of over 100,000 still images and virtual tours, enabling guests to… Read more »

Virtual tours come to mobile Apple users

International photography company PhotoWeb has realized a technical breakthrough that until now has been beyond the reach of mobile Apple users – the ability to view panoramic virtual tours online. This is an important development as more and more people are using mobile rather than fixed computers for their web searches. The number of global… Read more »