Want some great photographs of your hotel? Hopefully the answer to that is “yes” as you’ll have realised that giving your potential customers some superb pictures of your hotel will increase your sales and also help your website rank as these pictures are shared. So with that in mind, we want to help you along with some simple tips that will make sure you get the best out of your photographs, regardless of the equipment used.
Our first tip is about lighting and it’s a simple one…
There are two main ways of getting more light in your photos. The first is to simply let more light into the room by opening all the curtains (especially good on a sunny day) or setting up lots of external lighting. A small lighting rig doesn’t cost much and they will give you many options to flood your room with light, give you filters to you can set up effects to highlight certain areas of the room or give your flash that extra bit of help.
You’ll need to experiment with lighting as the way it works will depend heavily on the size of the room and the furnishings within it. A mirror in the wrong place can bounce the light and look terrible, conversely it can be used to great effect and to make a room look larger than it is.
The second way to increase the light is to increase the exposure time of the camera. Simply set the shutter speed to stay open longer, more light will be let in and your pictures will be brighter. This can be preferable in some rooms that are already set out with lots of mood lighting and it can give your photos the expensive and polished feel that your hotel wants to promote.
In an earlier post we discussed your first time lapse video and how to start with a small budget and equipment you’ve probably already got. Well now we’re going to delve a bit deeper. First off, let’s think about a few principles of time lapse that are important to take into account. (more…)
Over the years we’ve seen many hotels grow in size to accommodate more rooms, larger dining rooms, a spa, the list goes on. The problem is, when the building is done and the wraps come off it, what was there before is all but forgotten. However, with a little bit of planning and setting up of the right technology, it’s possible to create an entertaining and informative video that you can display on your website or show in the foyer of your hotel.
Time-lapse photography is a technique that records a scene over time by taking pictures slowly over time (hours,days or weeks) and then compressing them into a video of just a few minutes long. This then gives the illusion of the scene changing quickly so a new building seems to appear in just a few minutes.
The best thing to do is to start with something simple. Time lapse by its very nature will take a long time to do. If you spend hours on a setup, create your first video and then realise after a week that it hasn’t worked, it can be a bit of a let-down. Instead, pick something you can try out for a few hours. Some great things to try are:
I’d love to say go out and buy yourself an expensive digital SLR camera and go for it, but again, we’re starting small here so let’s be sensible and instead use the web cam on our computer. If you don’t have a webcam built in, they can be purchased really inexpensively from Amazon and you don’t need to buy a super-quality one, you’re simply testing things here.
When you’ve got your camera, you’ll then need some software to control it and there’s a fantastic package called “Webcam Timelapse” which is totally free and controls your webcam for you. You can get a copy here : http://tnlsoftsolutions.com/timelapsehome.php
Check out their example video:
Give that a go and see what you can do, in a few days we’ll explain how to take this a little bit further with a higher-spec camera and create some stunning videos to wow your clients.