We hope the information below is of use to you. It is a composition of our photographic and video experience over the past 25 years. Some is relevant to hotel specific media, but most is relevant to all types of photography & video. We discuss topics such as “Five essential night time photography tips, through to “How to prepare your hotel for a photo shoot”.
Our goal here is to be an open source of photography and video tips that we have accumulated through our years of experience. If it can help someone with questions or save them time and money, then we are happy. PhotoWeb is a collection of talented and hard working photographers and videographers all working together to continually improve our quality and service for our clients.
We welcome your feedback and questions.
As a hotel owner, you’ve probably already dabbled in a little photography and taken your digital SLR on a tour of the grounds to take some photos and use them in various publicity shots or even your website. You may have been overjoyed with the results and given the quality of digital SLR cameras these… Read more »
Many hotels have gone to the trouble of creating a lot of excellent photographs of their hotel and their website is adorned with them on every page. They’ve even got videos and virtual walk-throughs and so you’d think that they’ve done everything they can to promote their website. But there’s a lot more to do… Read more »
High quality Hotel Photography, Video & Virtual tours are seen by some as an extra or non essential expense – surely a few photos & video won’t make much difference to whether people book rooms or not? We ran the numbers from some influential research; you may be surprised at the results:
It has become common practice for leading hotels to showcase their property using digital photographs, virtual tours and videos; after all it’s these visual images that help sell rooms online. But how can you go beyond just selling rooms, to selling a proposition; to increasing and retaining brand loyalty and further improving the appearance and… Read more »
When Swissotel selected PhotoWeb to create more than 100 still photographs and virtual tours for its hotel websites, it marked a step change to our business. This achievement signified that we had gone beyond being a high quality digital hotel photography company, to being regarded as a digital brand agency – an agency that can… Read more »
Preparation for a Hotel Video Production Here are some general preparation notes that most clients find very helpful when planning for the video shoot: 1) Guest Rooms – We usually film these at first thing in the morning or at sunset. The light is usually too harsh at other times of the day. We would… Read more »
How to take site lookers to room bookers. I was surprised to recently learn that hotels in China are seeing a decline in occupancy rates. While I was aware that the Chinese market had been slowing down, I hadn’t considered the affect this was having on hotel bookings. What’s caused this decline however is not… Read more »
We’ve been busy creating our new website so that we can start 2012 with an updated image and a new way to showcase some of our great work and clients. We aim to update this blog section with little snippets on what’s happening within the Industry, location stories and anything interesting that takes our fancy,… Read more »