London, UK, (27 March 2013), Since PhotoWeb’s inception in 1998, this best-in-class hotel photography, video production & syndication company has achieved many business victories over the years, but specifically in the field of video, being selected as Starwood Hotels and Resorts’ preferred global video production vendor has topped them all.
Andrew Meli, CEO of PhotoWeb attributes their ongoing success to creating engaging video content that enables a hotel brand to visually connect with its customers. “Our team works hard to create compelling and inspiring videos that reflects a hotel’s corporate culture, its local character as well as the anticipated experience of what it would be like to stay at the hotel. Our belief is that if people can imagine it, they are more likely to buy it”.
Starwood Hotels and Resorts requires that by 2014, each of its hotels around the world will include video on their website, a powerful sign that video content truly is at the heart of Starwood.com marketing strategy. “We are seeing a continuous surge in video production requests as hotel’s recognize the power of video; Starwood’s commitment to video reaffirms this belief and we are delighted to work with them to help them reach their goal”, says Andrew Meli at PhotoWeb.